Sg2 Healthcare is a B2B data-driven analytics and strategy company with robust branding developed by BHDG. I successfully designed within the established branding guidelines and expanded it to include motion graphics bumpers, slide designs, infographics, and a custom-printed and assembled executive summit invitation.
CLIENT: Sg2 Healthcare
WORK TYPE: In-Office @ BHDG
ROLE: Motion Graphic Bumpers, Infographics, Slide Design, Custom Executive Summit Invitation
Leveraging the current branding and the designated motif of the video series, I storyboarded various options and executed the selected video intros. Additionally, I was responsible for sourcing and designing the sound elements.
System of care infographics
The in-house marketing department at Sg2 assigned me the task of designing several infographics centered around their ‘system of care’ curve. My responsibilities included sourcing vector medical illustrations, customizing their color schemes to ensure consistency across all pieces, and developing the layouts.
Sg2 ANALYTICS SLIDES
The objective of these slides was to leverage the existing branding while enhancing the previous graphs and charts. By incorporating subtle shadows and varying tints and shades of the brand colors, we aimed to provide a refreshed look that remains consistent with the brand identity.