This was an enjoyable sales-spec package design project for the frozen food market. I was provided with the ideal market description: "mid-twenties to thirties female with a healthy, on-the-go lifestyle." I aimed to appeal to this demographic through the use of a vibrant color palette, natural textures, and dynamic design elements, making the frozen meals a fun and fresh option.
CLIENT: Beauty By The Bite
WORK TYPE: In-Office @ Protokulture
ROLE: Logo Design, Package Design.
The illustrated characters are by Katrina Zimmerman!
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