This leadership and team development company required an energetic yet softened logo to demonstrate their capability to deliver “a jolt of insight” to companies, teams, and managers. The customized rounded typeface and bolt are accentuated, or shadowed when reversed, to create visual vibration and highlight the dynamic energy brought by the company and its owner, Jessy.
CLIENT: ZLN Coaching & Consulting
WORK TYPE: Freelance
ROLE: Logo Design, Slide Modification/Design.
ZLN also received some branded elements including the tagline "a jolt of insight." There are options to show the logo with a green glow to further emphasize the energy brought by ZLN.
I was tasked with modifying and designing co-branded slides for Jessy’s ZLN presentation at a Leadership conference hosted by the YWCA.
Jessy received a template from the YWCA, which she wanted to use and adapt her existing content—partially designed by her in Canva—to fit within the conference template. I ensured that the typography, layout, and content alignment were consistent, resulting in a more polished and professional set of slides.
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“Ian designed my logo and supported me with other design elements. He is excellent to work with, cares deeply about the project, and listens to the client. I highly recommend working with him on any of your design needs.”
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