During my time at Brian Hall Design Group, I contributed to the development of packaging for a wide range of cookies and snack cakes that were launched in grocery and big-box stores across North America. Our work also included creating dual-language packaging for products sold in Canada.
CLIENT: Otis Spunkmeyer
WORK TYPE: In-Office @ BHDG
ROLE: Production Design, Die-Line Setup, Artwork Sourcing & Management, Packaging, POP, Pallet Mockups, Marketing Presentation
My role involved production design, artwork sourcing, and file management. I fine-tuned the design system and applied it to various die-lines, utilizing mock-ups to secure final approval.
The launch also included the development of point-of-sale displays and promotional materials tailored for both retail and foodservice markets.
This is an ad I was not part of, but it shows the printed boxes displayed from the production designs I worked on.
Thanks to Mikki Mamaril, the Art Director, for posting this on Vimeo!
I had the opportunity to convert the new packaging into a cohesive set of slides for the internal marketing team, facilitating the organization of the launch.
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